A Day in the Life of a Social Media Manager

Ever wonder what goes into managing a brand’s social media presence? Behind the polished posts and seamless content are hours of planning, creativity, and strategy. At Sondrlust Social Media Management, no two days are the same—but they’re always busy, dynamic, and driven by a passion for helping businesses thrive online.

Let’s take you behind the scenes and give you a sneak peek into a day in the life of a social media manager at Sondrlust.

Morning: Planning and Strategy

We start our day by reviewing client accounts, checking engagement metrics, and making sure everything is running smoothly. Whether it’s analyzing the performance of yesterday’s posts or brainstorming fresh content ideas, mornings are all about strategy.

At Sondrlust, we believe that every post should have a purpose—whether it’s to inform, entertain, or inspire. So we spend a lot of time aligning our content with the client’s goals and refining their social media strategy.

Midday: Content Creation and Scheduling

Once we have a clear plan, it's time to dive into content creation. This might involve writing captions, designing graphics, shooting videos, or editing photos. We also take time to curate user-generated content and ensure everything aligns with the client’s brand aesthetic.

We then schedule posts using various social media management tools, making sure content is optimized for each platform.

Afternoon: Engagement and Community Building

Social media isn’t just about posting content—it’s about fostering relationships. In the afternoon, we focus on engaging with followers by responding to comments, answering direct messages, and interacting with posts from other accounts. Building a community around our clients’ brands is a top priority.

We also use social listening tools to track brand mentions and industry trends, ensuring we stay ahead of the curve and respond to any brand-related conversations.

Evening: Reporting and Refining

At the end of the day, we compile reports on how our clients’ posts are performing. Whether it’s tracking engagement rates, follower growth, or clicks to their website, data is key to refining our strategies. We constantly tweak and optimize campaigns to ensure maximum impact.

Managing social media is fast-paced, but at Sondrlust, we love the creativity, strategy, and connection that comes with helping brands grow online.